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Mark the alternative that fills in, correctly and...
“Rage bait” named word of the year by Oxford University Press
By Kevin Rawlinson
- Good news for those who find their blood pressure rising as they scroll through their online
- news feeds: the Oxford English Dictionary’s publisher has highlighted the term they might need
- to describe how they often feel, naming “rage bait” as its word of the year.
- ________ to the Oxford University Press’ analysis, use of the phrase has tripled in the past
- 12 months. It defines it as “online content deliberately designed to elicit anger or outrage by
- being frustrating, provocative or offensive, typically posted in order to increase traffic to or
- engagement with a particular webpage or social media content”.
- The president of Oxford Languages said its very existence showed how aware people were
- becoming of the “manipulation tactics” used to grab their attention online. “Before, the internet
- was focused .... grabbing our attention .... sparking curiosity .... exchange for clicks, but now
- we’ve seen a dramatic shift to it hijacking and influencing our emotions, and how we respond.
- It feels like the natural progression in an ongoing conversation .... what it means to be human
- in a tech-driven world—and the extremes of online culture”.
- He said that, where last year’s choice—“brain rot”—“captured the mental drain of endless
- scrolling, ‘rage bait’ shines a light on the content ________ engineered to spark outrage and
- drive clicks”.
- The two together, Grathwohl said, “form a powerful cycle where outrage sparks
- engagement, algorithms amplify it, and constant exposure leaves us mentally ________. These
- words don’t just define trends; they reveal how digital platforms are reshaping our thinking and
- behaviour.”
- While the term is being recognised in 2025, the Oxford University Press said “rage bait”
- had been around since just after the turn of the century. It was “first used online in a posting
- on Usenet in 2002 as a way to designate a particular type of driver reaction to being flashed at
- by another driver requesting to pass them, introducing the idea of deliberate agitation”.
(Available at: https://www.theguardian.com/media/2025/dec/01/rage-bait-named-word-of-the-year-by-oxford-university-press – text specially adapted for this test).
Mark the alternative that fills in, correctly and respectively, the dots in lines 10 and 12.
A
at – for – in – overt
B
on – by – in – about
C
on – in – by – about
D
on – by – at – over
E
in – by – on – over