Seu próximo nível começa aqui
Seu desenvolvimento não pode ter limites. Garanta sua Assinatura Ilimitada e libere uma preparação completa com os melhores professores do Brasil.
The underlined word below that has the same syntactical...
Text 5 to answer questions 16 to 19.
A bad review is forever: how to counter
online campaigns
1 For the California restauranteur Andrew
Gruel, poor
online reviews demand rapid responses.
One of his new Slapfish restaurants,
serving
4 sustainable seafood, was hit this year with dozens of
bad
reviews that complained about its prices (too high)
and
portions (too small).
7
So Mr. Gruel pulled out all the stops. He sent emails to
customers begging them to come back. And he rejiggered
menu prices, increased portion size and even introduced
10 combo meal deals. Quickly, those one-star reviews shifted
into five stars.
“You
can get buried by bad reviews,” said Mr. Gruel.
13 “So it’s a race to
stop the bleeding.”
Mr. Gruel’s
extreme approach to bad reviews may
sound like overkill.
But studies show that consumers
16 overwhelmingly choose businesses
based mainly on star
ratings. Even a decline of one star,
on a scale from one to
five, can hurt revenue and send a
business into a slide.
19 So tracking a business’s
online reputation is a critical
part of building a thriving
company, experts said.
“Star
ratings persist forever,” said Daniel Lemin,
22 author of “ManipuRated:
How Business Owners Can Fight
Fraudulent Online Ratings
and Reviews.” After problems
are addressed and solved, he
added, there’s a high chance
25 that disgruntled customers can become
avid advocates.
So small
businesses have nothing to lose by engaging
their
critics, Mr. Lemin said. The recipe is simply apologizing
28 and asking
for another chance. The criticism may hurt, he
29 adds, but the way a
business responds matters. […]
Internet: <
http://www.nytimes.com/2015/
12/10/business/smallbusiness/small-business-counter-bad-reviews.html?
&moduleDetail=section-news-5&action=click&contentCollection=Food
®ion=Footer&module=MoreInSection&version=WhatsNext&contentI
D=WhatsNext&pgtype=article >. Access: 12 Nov. 2015, adapted.
The underlined word below that has the same syntactical function as the underlined part of the sentence “So tracking a business’s online reputation is a critical part of building a thriving company, experts said” (lines 19 and 20) is
A
no one is doing anything to help the poor people.
B
is she busy tonight?
C
this is one of our smallest issues.
D
calling the president will not make any difference.
E
do you think you’ve been playing a good role?