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Mark the correct statement about the sentence “That’s a...
Ano:
2020
Prova:
FUNDATEC - Prefeitura - Professor - Área: Língua Inglesa - 2020
Instruction: answer questions 36 to 40 based on the following text.
How Instagram breathed new life into destination marketing
01 When planning a trip, many travelers turn towards social media for inspiration. From
02 what to do and where to go, Facebook IQ notes that nearly 96% of travelers explore Instagram
03 to get their dose of daily inspiration. And that translates directly to revenue. That’s a massive
04 opportunity for travel marketers, which is why many are focusing their advertising efforts on
05 visual storytelling with Instagram.
06 According to the Sojern State of the Travel Advertising Industry 2019 report, travel
07 marketers are hopeful that social media spend will pay off: not only do they report spending
08 23% of their digital ad budget on Facebook and Instagram, 55% plan to increase their
09 investment in social ad this year.
10 Providing inspiration has always been a key goal for many Destination Marketing
11 Organizations (DMOs), and they’re in a unique position to spark a traveler’s dream to a
12 particular destination. They are poised to fuel a traveler’s passion through all stages of the
13 customer journey, even though the mechanics of it has changed: prospective travelers are no
14 longer persuaded by a generic image of a location – they want an experience.
15 For DMOs, Instagram and Facebook have the power to create dynamic experiences that
16 engage with travelers by telling the visual story of a destination. The platforms add context to
17 images through Instagram Stories, video, or even geo-tagging locations, providing a more
18 unique, inspirational experience for the traveler as they dream.
19 With one billion active users every month and a four percent annual growth rate,
20 Instagram’s dominance in the social media market gives DMOs a direct line into consumers
21 across all demographics. Not only that, as Instagram continues to innovate, more robust
22 functionality will allow prospective travelers to book their next adventures directly through
23 Instagram Stories. For DMOs, social media advertising is the tool of choice in the travel industry
24 for the foreseeable future.
(Available in: https://www.phocuswire.com/Destination-shift-marketing-Instagram - text specially adapted for this test)
Mark the correct statement about the sentence “That’s a massive opportunity for travel marketers, which is why many are focusing their advertising efforts on visual storytelling with Instagram.” (l. 03-05).
A
The word “which” refers to “That’s”.
B
The word “their” is connected to “travel marketers”.
C
The relative pronoun could be omitted.
D
The word “massive” is an adverb.
E
The –ing structure in “focusing” and “advertising” was used to transform verbs into nouns.