Cultural differences can have an impact on consumers and...

Cultural differences can have an impact on consumers and their purchasing preferences. In some countries, for instance, the importance placed on the social environment can influence consumers' purchasing decisions. In some other countries, the importance placed on prices can be one of the most important factors in buyers' purchasing decisions; likewise, social differences can influence purchasing decisions driven by environmental, social and governance-related concerns. In some countries, consumers are more likely to buy from companies that share their values and concerns regarding the environment, social justice and corporate transparency. All this can affect decisions about international expansion as well as marketing strategies.

Leonardo Beltrão Barszcz. Negócios internacionais e comércio exterior. São Paulo: Editora Senac, 2023 (translated).

Taking into consideration the previous fragment, write an essay about the harmonizing of economic practices with environmental protection [valor: 4,50 pontos] and its influence on international commercial relations, keeping in mind the ESG (environmental, social and governance) agenda [valor: 5,00 pontos].